What does inbound mean? And what is inbound marketing?
In simple word “Inbound” refers to marketing activities that bring visitors in rather than marketers having to go out to get prospects’ attention.
Inbound market is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, white papers, SEO, physical products, social media marketing, and other forms of content marketing.
These all are the tools which a marketer use to promote his company or business and collection of all these tools come under Inbound marketing.
Inbound marketing, specifically, refers to all forms of content marketing designed to bring people to your site. It’s a very “if you build it, they will come” mentality. It applies to both free and paid content.
So how Inbound marketing helps business in promoting and getting customers?
It’s rather simple.
Inbound Marketing has been phenomenally successful for many large and small businesses, particularly in the business-to-business sector. Its use has been less widely reported in a commercial business-to-consumer sectors.
However, I believe that anyone can use inbound marketing to promote themselves and their products and services.
It’s about finding the right set of tools and tactics for you and the customers you want to attract.
Inbound marketing helps you work smarter with your money than traditional outbound marketing. Whether your company is big or small, inbound is 10x more effective for increasing:
- Website Traffic
- Lead Generation
- Customer Loyalty
By aligning the content you publish with your customer’s interests and needs, you naturally attract inbound traffic to your website/business where you can then convince, close, and satisfy them over an extended period of time.
Delight Your Customers
The inbound way provides remarkable content to first time visitors, hot leads, or existing customers: Just because someone has already written you a check – doesn’t mean you can forget about them! (It costs businesses 6-7x more to attract a new customer than to retain an existing one).
McKinsey’s research tells us: “70% of buying experiences are based on how the customer feels they are being treated”.
Ways to Delight Customers:
Surveys – The best way to figure out what your users want is by asking them. Ask for their feedback and surveys to ensure you’re providing customers with what they’re looking for.
Smart Calls-to-Action – These present different users with offers that change, based on buyer persona and life cycle stage.
Smart Text – Provide your loyal customers with remarkable content tailored to their interests and challenges. Help them to achieve their own goals, as well as an introduction to new products and features that might be interesting for them.
Social Monitoring – Keep track of the social conversation. Listen for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.
Content To Delight Customers:
- VIP Passes
- Exclusive Offers
- User Reviews
- Compelling Announcements (Free shipping, Discounts, Special Offers, Surprises
- Putting a fun spin
- Interview satisfied clients
Converse With Your Customers
Make sure you have strong, consistent social media presence where you are sharing and delighting your customers with your fantastic content and timely communication and response. This is the perfect outlet to connect and converse with your customers!